With Instagram Stories, users get the ability to direct their Instagram followers directly to your company or blog, which is not possible otherwise, because linking out of Instagram is very limited.
Linking out of Instagram Stories is done directly through the "Swipe Up" request, which translates directly into more sales and better engagement.
Here we explain how to add 'Swipe up' links in Instagram Stories.
Requirements for 'Swipe up' in Instagram
The option to add 'Swipe up' links is available for Verified Instagram users or users with at least 10,000 followers. So if you don't check either box, you will not be able to add links to your Instagram stories.
How do I add a swipe-up link to an Instagram story?
1. Open Instagram.
2. Select the camera icon.
3. Select an image or record a new one.
4. Tap on the "Link" symbol.
5. Now select "URL" and enter the URL of your website and press "Done".
Your Instagram Story will now have a "Swipe up" link that takes prospects directly to your site when you tap it. The browser used in Instagram is used for this.
You now know how to use the Swipe Up Link in Stories in Instagram and what the requirements are for using it.